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23 October 2014 @ 07:59 am
B-ad ideas made expensive  
I have to ask myself why a professional organization emails ads to me such as the one I received this week. It touted a new product about writing. And here comes to eduspeak, jargon-ridden description:


Built from scratch to meet the new higher expectations, Ready Writing empowers students in grades 2—5 to take charge of their learning.
Download a free sample lesson and you will see:
A research-based, gradual-release instructional model used to help unlock your students' writing potential.
Source texts embedded right in the student book and explicit, systematic instruction for teachers—all in one place!
An interactive approach to building confident, competent writers, and guiding students through every step of the writing and research process.
A program that is flexible enough to seamlessly integrate into any literacy curriculum.


And if you want to download the sample lesson? All you gave to do is fill out a form with all your contact info. No thanks. I have seen your other products, and they are not the panaceas you advertise them to be.

Your K-1 reading kit offers students NINE whole books, count 'em NINE for each grade level to read aloud. Here is what you need to know about the books: you have to have their 9 titles (though if you already have them, you do not need to purchase them again) and you have to purchase the resource materials in any event. Why do I need a resource book for read aloud books, I wonder? CCSS is the answer, of course. More commodification.

Putting aside products that commodify reading aloud and other strategy, what really makes me want to scream is that this ad is delivered through my professional organization. Sure, there is a disclaimer:

This is a paid advertisement for S#$%^* readers.
The content does not necessarily reflect the view of S#$^^* or its Association partners.


The very fact that this ad arrives courtesy of the organization is still problematic. It reminds me of times spent in exhibits seeing booth after booth touting programs, programs that are not what they advertise themselves to be. That is all about the $$$, I know. But how often do we need to sell our souls to the devil before we are part of the dark army?
 
 
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