professornana (professornana) wrote,
professornana
professornana

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truth in advertising

I know this has been making the rounds on Facebook, but it is worth posting here as well: http://www.sapeople.com/2014/02/03/new-bells-south-africa-tv-ad-the-reader-567/


Yes, it is an ad for Scotch. Just. Say. No (to Scotch, kids). But how about saying YES to reading and to the fact that it is never too late. There are all kinds of reasons for learning to read, even learning to read late in life. This one touches the heart, of course (no spoilers here for those who have not seen it yet). What if we gave kids the reasons to read and to learn to read more and read better? Not the stupid reasons I see: college and career readiness are two phrases I can live without right now. How about the other reasons? They are myriad.

Better yet, let's make reading so engaging that kids will want to join the reading club, the reading community. Let's share all manner of books with them. Read aloud, read and tease, time for classroom reading, plenty of books all around. People who talk books with passion and maybe also with purpose. Diverse books. Easy books. Challenging books. Just right books (I always feel as though I am a cross between Goldilocks and Alice in Wonderland with this phrase). Books outside of our comfort zones. Books that are comfort books.

How about our slogan is JUST SAY YES TO READING?
Tags: ads, books, learning to read, power, reading
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