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07 October 2006 @ 10:50 pm
much ado about nothing?  
Back On the road again which means time to read on the plane. I took along CATHY'S BOOK which has been getting a great deal of press about the product placement aspect. Recently, some have questioned on the listservs about how librarians will deal with the flap that contains "documents" to help solve the mystery at the heart of the novel.

CATHY'S BOOK appears to be a diary kept by a teenage girl (named Cathy, duh) in which she relates the story of her meeting a strange man who may or may not have drugged her or injected her with something on their last "date." Entries (which are typed) contain doodles and handwritten commentary and clues about the mysterious Victor.

While I enjoyed the book, I was not terribly disturbed by the product placement (i.e., shades of lipstick and other name brands). Having said that, I was not terribly impressed with the format of the book. Of course, having just read the new Selznick may have contributed to this jaded look at CATHY'S BOOK. I plan to take it to kids when I get back to town and see what the resident teens have to say. I did not call the phone numbers or visit the web sites though I suspect kids will.

Current Mood: draineddrained
Kelsey Johnson Defattecocoskeeper on October 8th, 2006 03:52 pm (UTC)
That is some excellent marketing! Whatever else it is, some smart marketing is going on there.