Recently, my Twitter name and that of many people I count as friends and colleagues, was posted to Facebook with a link. The title of the post was innocuous. It declared that these names and mine were people to follow on Twitter, people who knew about books and reading and kids. But since I did not know the person who was writing the blog, I clicked on the link to read more. And there it was: the blog was written by someone doing PR for a canned program. You know the type: they promise the moon and stars. Give us your $$$; we'll give you results. Only, the program is a one-size-fits-all approach that is more about the $$$ than the results.
Anyone who knows me, knows I would never lend my name to such a product/program. But the blog post somehow insinuates this by putting my name and the names of other respected leaders in some sort of order of importance (I was way down the list) and almost seemed to be thanking us for our help. They walked a very careful line, not quite stating flatly that we were involved in the development of this program, but the insinuation is there. And that is unacceptable.
I have tried to be careful during my long career to be true to myself. When I feature a book, it is because I love the book. When I write a guide for something (and I just updated my guide for Graphic Novels last week), I try to remain true to what I think we should ask kids after reading. I tend not to do blog tours and cover reveals. Mostly this is because I want to actually read the book I promote. I keep lists but do not use Goodreads and do not give stars (except for my Booklist reviews).
So, if you saw the blog post to which I am referring (and I am NOT including the link here as I do not want to drive ANY traffic to this site), keep in mind that I have nothing to do with the program/product/approach. What I do support is autonomy for teachers. What I do support are classroom and school libraries. What I do support are certified librarians and teachers who work assiduously to place the right book in the right hands at the right times.