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23 August 2015 @ 05:27 pm
PR  
My BH directed me to this blog about the new state of public relations in a tech heavy environment: http://visualsciencelab.blogspot.com. In some ways, this piece applies to much of the media coverage about education for some time now. Rather than reporters tracking down facts, rather than PR folks putting together a complete story, rather than talking to all the stakeholders (students, parents, teachers are most notably absent), stories about education tend to contain so many errors and glib glossing over of factual content that it almost makes my head spin.

Recently, Chris Hayes described CCSS as curriculum written at the state level with lots if input from the stakeholders. This was in context, of course, of the GOP who had held a "summit." Forget that the "summit" was held by Campbell Brown's organization that wants more charter schools, VAM, testing, etc. because of course she knows what is best. Never mind that the candidates spewed their usual ignorance. The "story" took about 90 seconds before moving on to some other topic.

Unless you followed the summit, you have no idea of the paucity of ideas about education expressed (and I am picking now on the GOP because this was their meeting; I am certain I will be able to do the same with the Dems given Duncan's track record). Katich joked that he would do away with teacher lounges because that is the place the trouble begins, with all the whining. Some candidates want to do away with unions (and some, notably, have done so in their own states). Few talked about addressing poverty. Few talked about funding. Instead, it was a bash fest.

Despite the efforts of Diane Ravitch, Paul Thomas, and others, the things that pass as news are still mostly devoid of facts or use stats that are questionable at best (I'm looking at you NCTQ). We need to be rewriting the stories. The best way to do that is to share our research, our knowledge. And get parents involved. I wonder how parents would react to the data mining? I wonder what they would think of the new licensing plan in Illinois courtesy of the money-gobbling Pearson? Katherine Sokolowski posted a link on her FB feed this morning to the new process for teacher certification: https://preaprez.wordpress.com/2015/08/21/pearson-to-become-the-gate-keeper-for-student-teachers-in-illinois/.

Would it not be wonderful if all parents would reject permission for their kids to be videotaped and said videos turned over to Pearson? Would it not be terrific if parents were to challenge the data collected and shared as a violation of privacy for their children? I know this is my dream. But, in the meantime, it would be terrific and wonderful for all of us to point out how children are being harmed when teachers and teaching is bashed by those outside the classroom walls.
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